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Secret Cellar Ltd. (The Company) supplies a “Wine by the Glass” programme to the hospitality and retail trade, primarily to customers in ROI. The Company was established in 2009 by Peter Donnelly.
Peter founded the business as a result of spotting a gap in the market for ready to use wine dispensing and preservation unit which would store wines at the correct temperature, and dispense with a preset volume measure of wine thereby increasing their shelf life, help increase sales, and reduce waste while further maximising profits for the customer.
The company is also currently trialling a “Try before You Buy” concept whereby retailers and off-licences could give their consumers the chance to taste a wine before making the decision to purchase. This would save the retail customer the cost of additional staff to run in-store tastings and allow the store the opportunity to up-sell, while enhancing the final consumers buying experience.
The Wine Cabinets are manufactured by the Company in Ireland. With component parts sourced from Ireland, UK & the US.
Target Customers
The Company has identified and already worked with the following target customers sectors, and is planning to export to these sectors in NI, Britain, Continental Europe, the US and the Middle East (U.A.E.):
• The Hospitality and Foodservice Sectors
Hotels, Restaurants, Pubs and Bars, Catering companies, Cafés and Bistro’s
• Distributors / Wholesalers
Companies which supply wine and associated products to the foodservice and hospitality sectors
• Retail Sector
Off-Licences and retailers for the “Try Before You Buy” concept
• Domestic users / Kitchen Manufacturing Sectors
Wine by the glass dispensing cabinets as a stand alone piece of equipment for domestic users or as built-in extra utilities into kitchen furniture for the kichen manufacturing and fitting sectors
• Resellers / Vendors
Existing companies which sell commercial drink refrigeration equipment, off-licence display units and commercial kitchen equipment to the hospitality, foodservice and off-licence sectors
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