35% of employers in the U.S. alone use social media to build their brands and promote their products.
According to Inc. 500; (a consortium of the top corporations in the world) another 25% are using the medium to research and hire new employees.

Social media users have been turned into customers in the business realm, unveiling a host of new opportunities for businesses.
The impact has been a shift in power from the boardrooms to the consumers.
Social networking has leveraged user contributions through hits, likes and reviews to improve the  ”users” online buying experience.
LinkedIn is now the world’s largest business oriented social media site with a following of over 200 million users.
It is an essential tool for any budding entrepreneur entrepreneur who would find themselves struggling to do business if they do not have an account there (on LinkedIn ).This account will improve their visibility among employers ,customers and also Investors.

How does your business harness these mega rich platforms like Facebook, Twitter and LinkedIn in a way which will deliver to your business an active pool of ‘consumers’ who are constantly looking for information?

Setting up a business page is free of charge and so is basic advertising. With a few clicks your business will go ‘live’ all over the world.

Twitter helps a business build a community of followers that share your businesses interests.
A business can easily remain relevant by tweeting strictly appropriate content.
This helps businesses define the trending topic and maintain a line of thought.

Professional networking has far reaching benefits to a business thanks to LinkedIn; the oldest of the four social sites and the one most professionals use.

Your business can use it to build lasting professional relationships by connecting with top(like minded) professionals in a given field and even help find the best candidates to hire.

Having a full and impressive LinkedIn profile, that includes education, previous positions and all your achievements coupled with some recommendations is as essential(if not more so) as that resume you spent all them hours on.

According to a research by Inc. 500, 91% of companies that used social media networking in business said it was completely worth while.

This was measured in an actual increase in online sales, improved product awareness and less investment in customer support.

Social networking is now largely responsible for search engine rankings.

These networks are essential in helping your business appear on the first page of Google when your business sector is searched online.

The more your business is referenced in conversations, blog articles and reviews, the more it will rise up the Google rankings.

This is the best way to integrate social media into the overall marketing strategy of your business.

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