Get noticed, do not be ignored!!!? Make investors take notice of your ‘opportunity of a life time’
What can you do to prove to them that your new business is destined for greatness and that they will be missing out on the ‘opportunity of a life time’ if they ignore you ?
Firstly you will need a comprehensive and well thought out business proposal containing a unique or innovative product/service , realistic financial projections and a route to market.(among other things)
Unlike in cases where you may be looking to get funds from other sources(ie a bank or building society) a business proposal is an essential tool in attracting an angel or private investors.
A good business plan is a document that will include your objectives, strategies and well taught out plans to tackle any problems you will encounter.
Let us explore what sets apart a great business proposal from an ordinary one.
Firstly remember to make it very sensible, easy to read and most importantly easy to understand, even at a glance.
Why? Because Angel investors don’t want to and more importantly wont spend any time on a proposal that they are struggling to recognize your ideas in. Emphasize the important stuff (strategy, operation and rate of returns).
What we mean by this is create a short but sharp outline of the selling points of your business with caution not to leave out anything necessary that at the same time sells the investor ‘an opportunity of a life time.’
A good proposal inter-weaves all of these aspects so seamlessly that any investor who reads it will be able to visualize the business in full and profitable operation.
Here is an example, at strategic level you may forecast a ramp up in sales on the sixth month of operation.
At operational level, you must provide evidence and answers in the form of a marketing plan to explain what will cause this increases in sales.
Weather its innovation , sudden market demand for one reason or another or something else entirely , a projection of how much is expected in return should also be included in the proposal.
The number 1 thing to avoid being if your business proposal is to stand out is a ‘Jack of All Trades’.
In a town for instance you will find several restaurants and all will have their differences (e.g. ambiance, food type and value for money).
These restaurants cannot have everything the others have(due to space restrictions, licence laws,financial restrictions etc ,etc) so it is there job as business people to make sure they excel in at least 1 or 2 areas so as to attract more customers and maybe even eventually squash their competitors.
The point here is to have a strategy which fulfills a specific need to a particular target market(s) and also to have a team in place who are able to implement this strategy.
Angel investors are always busy but the good ones will always have an eye for unique and passionate ideas that make good business sense and have an exceptional chance of succeeding. If you believe in it they will too !!
Be conscious of the fact that the Angel Investor reading your proposal will ultimately be your partner.
It essential to make them feel as if they are already half-ways(at least) there.
Full disclosure is therefore vital.
Any grey areas especially on potential earnings must be explained thoroughly.
You have got to show them realistic financial projections and explain to them how and why you ‘know’ these projections are realistic.
Use real current statistics ,ROI reports ,sales conversion rates and everything else it takes to reinforce to them (investors) that this really is ‘the opportunity of a life time’.
Now that you have read this blog and know exactly what to do and how to do it, creating this exceptional business plan should not be too difficult , should it?
For more interesting blogs and tips for your businesses visit www.wantaninvestor.com